The second screen companion to the book “Social TV” - available now at bookstores. var _gaq = _gaq || []; _gaq.push([‘_setAccount’, ‘UA-28633215-1’]); _gaq.push([‘_trackPageview’]); (function() { var ga = document.createElement(‘script’); ga.type = ‘text/javascript’; ga.async = true; ga.src = (‘https:’ == document.location.protocol ? ‘https://ssl’ : ‘http://www’) + ‘.google-analytics.com/ga.js’; var s = document.getElementsByTagName(‘script’)[0]; s.parentNode.insertBefore(ga, s); })();Tumblr (3.0; @socialtvbook)http://www.socialtvbook.net/<img src="http://25.media.tumblr.com/tumblr_m9xrxsGvHo1qlljewo1_500.jpg"/><br/><br/><p><a href="http://www.forbes.com/sites/dorieclark/2012/09/06/why-tv-is-going-social/" target="_blank">Why TV is Going Social</a></p>http://www.socialtvbook.net/post/30998898054http://www.socialtvbook.net/post/30998898054Thu, 06 Sep 2012 12:17:52 -0400Social TV Book Press<img src="http://25.media.tumblr.com/tumblr_m6lo5fYpcg1qlljewo1_500.jpg"/><br/><br/><p>MTV’s <em>Made</em> puts <a href="http://www.lostremote.com/2012/06/19/newly-named-mtv-show-adds-twitter-hashtag-in-title/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+LostRemote+%28Lost+Remote%29&utm_content=Google+Reader" target="_blank">a hashtag in its title</a>.</p>http://www.socialtvbook.net/post/26437585428http://www.socialtvbook.net/post/26437585428Tue, 03 Jul 2012 15:44:03 -0400the backchannel<img src="http://25.media.tumblr.com/tumblr_m6lo2odSle1qlljewo1_400.jpg"/><br/><br/><p>Sony takes a <a href="http://paidcontent.org/2012/06/25/sony-launches-new-google-tv-set-top-for-global-market/" target="_blank">second chance on Google TV</a>.</p>http://www.socialtvbook.net/post/26437478050http://www.socialtvbook.net/post/26437478050Tue, 03 Jul 2012 15:42:00 -0400connected TVsgoogle tv<a href="http://blog.twitter.com/2012/07/euro-2012-recap.html">New Twitter sports TPS record</a>: <p>The #Euro2012 final match garnered 15,358 tweets per second (TPS).</p>http://www.socialtvbook.net/post/26437352275http://www.socialtvbook.net/post/26437352275Tue, 03 Jul 2012 15:40:30 -0400the backchannelEuro2012<img src="http://25.media.tumblr.com/tumblr_m38px6iLuZ1qlljewo1_500.jpg"/><br/><br/><p><a href="http://gigaom.com/mobile/nhl-lets-you-predict-the-action-with-second-screen-gaming-app/" target="_blank">NHL and PrePlay team up</a> to launch <a href="http://itunes.apple.com/us/app/nhl-preplay/id519248561?mt=8" target="_blank">a predictive second screen app</a> for the Stanley Cup Playoffs. The app includes synch ad capabilities from <a href="http://www.secondscreen.com/" target="_blank">SecondScreen Networks</a>.</p>http://www.socialtvbook.net/post/22043407059http://www.socialtvbook.net/post/22043407059Sun, 29 Apr 2012 08:12:42 -0400second screenPrePlaySecondScreen Networks<img src="http://25.media.tumblr.com/tumblr_m2p1kuH2Nh1qlljewo1_500.jpg"/><br/><br/><p>Sports is the top TV genre that drives the most backchannel conversation a<a href="http://www.lostremote.com/2012/04/15/the-tv-programming-that-drives-the-most-social-buzz/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+LostRemote+%28Lost+Remote%29&utm_content=Google+Reader" target="_blank">ccording to SocialGuide Intelligence.</a></p>http://www.socialtvbook.net/post/21341060880http://www.socialtvbook.net/post/21341060880Wed, 18 Apr 2012 17:12:30 -0400the backchannel<img src="http://25.media.tumblr.com/tumblr_m2p1gmD9Kn1qlljewo1_500.jpg"/><br/><br/><p>Men spend more time with their smartphones while watching TV than tablets — <a href="http://www.marketingcharts.com/television/consumers-increasingly-marry-mobile-devices-with-tv-21799/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink" target="_blank">Women are the opposite.</a></p>http://www.socialtvbook.net/post/21340912537http://www.socialtvbook.net/post/21340912537Wed, 18 Apr 2012 17:09:58 -0400second screen<a href="http://gigaom.com/2012/04/17/hulu-plus-two-million-subscribers/">Hulu Plus Growth</a>: <p>Hulu Plus reaches 2 million registered (and paying) subscribers.</p>http://www.socialtvbook.net/post/21340746658http://www.socialtvbook.net/post/21340746658Wed, 18 Apr 2012 17:07:08 -0400TV EverywhereHulu Plus<a href="http://thenextweb.com/media/2012/04/17/tablets-are-becoming-an-alternative-to-television-for-full-length-content-viacom-study-shows/">Tablets and TV</a>: <p>Viacom study finds that out of the total time viewers spend watching full length-TV shows, 15% occurs on tablet devices.</p>http://www.socialtvbook.net/post/21340670539http://www.socialtvbook.net/post/21340670539Wed, 18 Apr 2012 17:05:49 -0400TV Everywhere<a href="http://thenextweb.com/google/2012/04/18/google-tv-adds-trending-section-with-suggestions-based-on-google-search-trends/">Google TV software update</a>: <div> <p>Google TV gets an update an incorporates Google search trends to recommend content. [LINK]</p> </div>http://www.socialtvbook.net/post/21340514314http://www.socialtvbook.net/post/21340514314Wed, 18 Apr 2012 17:03:06 -0400connected TVsGoogle TV<img src="http://24.media.tumblr.com/tumblr_m1v1m7A26B1qlljewo1_400.jpg"/><br/><br/><p>NBCU Gathers <a href="http://www.adweek.com/news/advertising-branding/nbcu-gathers-whos-who-social-tv-139314" target="_blank">Who’s Who in Social TV</a> [LINK]</p>http://www.socialtvbook.net/post/20353097912http://www.socialtvbook.net/post/20353097912Mon, 02 Apr 2012 12:25:19 -0400Social TV Book Press<a href="http://thenextweb.com/socialmedia/2012/03/27/early-googler-raises-750000-for-social-tv-guide-tweettv/">Social TV guide app TweetTV gets funding</a>: <p><span class="Apple-style-span">Social TV guide app <a class=" twitter-atreply pretty-link" href="https://twitter.com/#!/tweetTV" rel="nofollow" data-screen-name="tweetTV" target="_blank">@<strong>tweetTV</strong></a> receives $750k seed funding to expand company and build a mobile app.</span></p>http://www.socialtvbook.net/post/20005617427http://www.socialtvbook.net/post/20005617427Tue, 27 Mar 2012 08:06:46 -0400Social TV Guides<img src="http://25.media.tumblr.com/tumblr_m1iuhhKVJz1qlljewo1_500.jpg"/><br/><br/><p>Apple TV updates its GUI and <a href="http://mashable.com/2012/03/14/apple-tv-meta-review/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Mashable+%28Mashable%29&utm_content=Google+Reader" target="_blank">launches a new device</a> that supports 1080p HD video.</p>http://www.socialtvbook.net/post/19989423744http://www.socialtvbook.net/post/19989423744Mon, 26 Mar 2012 22:20:05 -0400connected TVs<img src="http://24.media.tumblr.com/tumblr_m1iu47iWMH1qlljewo1_250.gif"/><br/><br/><p><a href="http://www.tvguide.com/News/Future-Social-TV-1045267.aspx" target="_blank">The Future of Social TV</a>: Where We Are Now and Where We’re Headed</p>http://www.socialtvbook.net/post/19988916633http://www.socialtvbook.net/post/19988916633Mon, 26 Mar 2012 22:12:07 -0400Social TV Book Press<img src="http://24.media.tumblr.com/tumblr_m119w5AEKK1qlljewo1_500.jpg"/><br/><br/><p>“Social TV - <a href="http://www.clickz.com/clickz/column/2156236/social-tv-teaching-medium-tricks" target="_blank">Teaching an Old Medium New Trick</a>s” [LINK]</p>http://www.socialtvbook.net/post/19451966594http://www.socialtvbook.net/post/19451966594Sat, 17 Mar 2012 10:36:04 -0400Social TV Book Press<img src="http://25.media.tumblr.com/tumblr_m119jjHfns1qlljewo1_250.png"/><br/><br/><p>Social TV co-author Mike Proulx <a href="http://www.publishersweekly.com/pw/by-topic/industry-news/trade-shows-events/article/51122-sxsw-2012-social-media-mobile-wallets-and-magical-digital-tools.html" target="_blank">pictured with CNN’s Ali Velshi at SXSW 2012</a>. [LINK]</p>http://www.socialtvbook.net/post/19451671752http://www.socialtvbook.net/post/19451671752Sat, 17 Mar 2012 10:28:30 -0400Social TV Book Press<a href="http://gigaom.com/video/tv-guide-acquires-fav-tv/">Fav.tv acquired by TVGuide.com</a>: <p>Social TV guide Fav.tv has been acquired by TVGuide.com.</p>http://www.socialtvbook.net/post/18810528700http://www.socialtvbook.net/post/18810528700Mon, 05 Mar 2012 17:34:52 -0500Social TV Guides<a href="http://paidcontent.org/article/419-why-canoe-abandoned-ship-with-interactive-tv-ads/">Canoe Ventures bows out of interactive ads</a>: <p>“<span>Canoe Ventures announced it has given up its lofty plans for interactive TV and will instead focus on creating new ways to make money from video-on-demand and TV Everywhere.”</span></p>http://www.socialtvbook.net/post/18115355082http://www.socialtvbook.net/post/18115355082Wed, 22 Feb 2012 23:50:00 -0500Audience Addressability<img src="http://25.media.tumblr.com/tumblr_lziqeg2sJO1qlljewo1_500.png"/><br/><br/><p>“<a href="http://www.nytimes.com/2012/02/17/business/media/video-content-at-the-beginning-of-the-future.html" target="_blank">Video Content at ‘the Beginning of the Future</a>’” [LINK]</p>http://www.socialtvbook.net/post/17749220728http://www.socialtvbook.net/post/17749220728Thu, 16 Feb 2012 22:44:39 -0500Social TV Book Press<a href="http://blog.twitter.com/2012/02/twitter-recap-grammys-2012.html">Grammys: 10,901 Tweets per second (TPS)</a>: <p><span>There were 10,901 Tweets per second (TPS) as Adele won Record of the Year at the #Grammy’s</span></p>http://www.socialtvbook.net/post/17678026533http://www.socialtvbook.net/post/17678026533Wed, 15 Feb 2012 18:03:27 -0500the backchannelTwitter