Why TV is Going Social
MTV’s Made puts a hashtag in its title.
Sony takes a second chance on Google TV.
New Twitter sports TPS record -
The #Euro2012 final match garnered 15,358 tweets per second (TPS).
NHL and PrePlay team up to launch a predictive second screen app for the Stanley Cup Playoffs. The app includes synch ad capabilities from SecondScreen Networks.
Sports is the top TV genre that drives the most backchannel conversation according to SocialGuide Intelligence.
Men spend more time with their smartphones while watching TV than tablets — Women are the opposite.
Hulu Plus Growth -
Hulu Plus reaches 2 million registered (and paying) subscribers.
Tablets and TV -
Viacom study finds that out of the total time viewers spend watching full length-TV shows, 15% occurs on tablet devices.
Google TV software update -
Google TV gets an update an incorporates Google search trends to recommend content. [LINK]
NBCU Gathers Who’s Who in Social TV [LINK]
Social TV guide app TweetTV gets funding -
Social TV guide app @tweetTV receives $750k seed funding to expand company and build a mobile app.
Apple TV updates its GUI and launches a new device that supports 1080p HD video.
The Future of Social TV: Where We Are Now and Where We’re Headed
“Social TV - Teaching an Old Medium New Tricks” [LINK]